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Market MotiveTraining arrow Online Publicity
Online PR 2.0 Part 7 - Yell
In part 7, Greg explains a campaign developed for Yell.com. See how an integrated campaign, utilizing multiple platforms, generated a huge return and became a viral phenomenon.

Length: 12 min.

  

You will learn:

  • how to use an integrated campaign; multiple campaigns based around a single element
  • how to use a microsite, Facebook, Twitter, YouTube, blog outreach, and PR optimization to build awareness

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