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Online PR 2.0 Part 8 - The New Communication Flow Model |
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Wrapping up the series, Greg talks about the classic communication model, and how it's been turned on its ear by search engines. The new model of communication is a two step flow, and understanding how it works is critical to building campaigns that don't just work, but exceed expectations.
Length: 18 min.
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You will learn:
- how search engines reversed the classic communication model
- which category of videos is the most likely to go viral
- where people will find videos, and where they'll go to search for them
- the 2 most common ways people will find your videos
- what opinion leaders do to indicate they are opinion leaders
- the impact YouTube has on politics
- the 2 step process in discovering and sharing videos
- what this new era is really all about
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Online Publicity