We’ll explain advanced strategies covering professional blogs and how in some cases they are replacing mainstream media already, tools that map the entire blogosphere and Google Universal Search. Universal search is rapidly raising the importance of the news component of search campaigns and cannot be ignored.

Length: 15 min.

You will learn:

• Why you have a lot of competition when optimizing press releases
• Why having a blog is like being listed in the phone book
• How to identify the most influential bloggers in your industry
• How Google Universal Search is creating new opportunities for online PR professionals