Online PR 2.0 Part 2 - Christian Science Monitor from Market Motive

Online PR 2.0 Part 2 - Christian Science Monitor

In part two, Greg walks you through a campaign for The Christian Science Monitor. The project presents unique challenges with AP style, and demonstrates the value of including media in your PR.

Length: 18 min.

You will learn:

how to drive traffic to your site
why you might need to violate AP style in order to optimize
the importance of including graphic elements when pitching to bloggers and media
how to reach your objectives using bloggers
the benefits of blogs over traditional media
measurable strategies that you can use
why a single plan doesnt work every time; implement a mix of different strategies

	SEO
	PPC
	Social Media
	Web Analytics
	Conversion
	Fundamentals
	Email Marketing
	Online PR