Online PR 2.0 Part 4 - Wharton School from Market Motive

In part 4 of the series, Greg looks at a campaign mounted for The Wharton School. It's a great example of the value in leveraging recognized brand names to promote events, and the value of telling a story.

Length: 11 min.

You will learn:

how to leverage a brand name for an event
why you need to figure out your story
how to promo an event before it happens and the content isn't even created yet
how to map influential bloggers who follow the keynote speakers; find out who to contact to have the biggest ripple effect
why old fashioned e-mail pitches still work (if you respect bloggers like journalists)
how to create buzz, get publicity before an event
the 3 main ingredients of a successful event campaign

	SEO
	PPC
	Social Media
	Web Analytics
	Conversion
	Fundamentals
	Email Marketing
	Online PR