Online PR 2.0 Part 5 - Harlequin Romance from Market Motive

Part 5 covers a fun campaign built for the publisher of Harlequin Romance novels. Find out how to integrate new angles into time-tested practices. Discover how BuzzLogic can help target potential bloggers to pitch. And learn the value of emailing ahead of the PR.

Length: 11 min.

You will learn:

how to get publicity for companies on the edge
how to bait an old fashioned news hook with new fangled links
how to optimize a press release around a survey
how to use BuzzLogic to find the movers and shakers among influential bloggers
why you should email targeted bloggers before a release goes to wire
how to generate links to a survey or report with key search terms

	SEO
	PPC
	Social Media
	Web Analytics
	Conversion
	Fundamentals
	Email Marketing
	Online PR