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Online PR 2.0 Part 7 - Yell

In part 7, Greg explains a campaign developed for Yell.com. See how an integrated campaign, utilizing multiple platforms, generated a huge return and became a viral phenomenon.

Length: 12 min.

  

You will learn:

  • how to use an integrated campaign; multiple campaigns based around a single element
  • how to use a microsite, Facebook, Twitter, YouTube, blog outreach, and PR optimization to build awareness

 
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Online PR
Learn to effectively manage your Online PR, and gain fast, relevant exposure for your business when you train with respected pioneers, authors and consultants led by Greg Jarboe and Jamie O'Donnell.

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