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Online PR 2.0 Part 8 - The New Communication Flow Model

Wrapping up the series, Greg talks about the classic communication model, and how it's been turned on its ear by search engines. The new model of communication is a two step flow, and understanding how it works is critical to building campaigns that don't just work, but exceed expectations.

Length: 18 min.

 

You will learn:

  • how search engines reversed the classic communication model
  • which category of videos is the most likely to go viral
  • where people will find videos, and where they'll go to search for them
  • the 2 most common ways people will find your videos
  • what opinion leaders do to indicate they are opinion leaders
  • the impact YouTube has on politics
  • the 2 step process in discovering and sharing videos
  • what this new era is really all about

 
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Online PR
Learn to effectively manage your Online PR, and gain fast, relevant exposure for your business when you train with respected pioneers, authors and consultants led by Greg Jarboe and Jamie O'Donnell.