John gets nostalgic as Greg and Jamie review the strategies and tactics they employed to boost ClickTracks to number one in the SERPs for "web analytics" in an effort to compete with the 800 pound gorilla that is Google Analytics. Next, the three of them field questions from the audience on specific online publicity techniques that can help businesses gain visibility in the search engines.

Conference Call: May 15, 2008

Length: 54 min.

You will learn:

• How online publicity helped ClickTracks rank number one for "web analytics"
• Why changing content for SEO purposes probably hurts you more than it helps
• Why you need to expand your sources of backlinks to rank higher
• Why you should take a close look at the sites that rank well for your keywords
• Why you should build a relationship with the sites that link to your website
• Why you should analyze all of referrers, not just the top few
• Why your press releases should be compelling to the end consumer, not necessarily the press
• Why blogs are replacing the trade press, especially in small markets
• Why the differences between wire services is less important than having a properly optimized press release
• Why establishing a public reputation through press releases is a good idea even if you have nothing newsworthy