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You got PR in my social media! Wondering how to integrate social media into your PR campaigns? In this recorded webinar, Greg Jarboe details how one organization developed an effective YouTube video, integrated it into a series of optimized press releases, and used Twitter to heighten awareness. Their story was picked up by online and broadcast news, and ultimately increased event attendance 8 times over the previous year. Now that's a compelling combination.
Length: 60 min. |
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