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What comes after the press release? Greg Jarboe shows how Rutgers University followed one release with a targeted blog and Twitter outreach that moved their news to a #1 Google News spot, #1 in organic results, #1 in Yahoo! News, generated great Twitter buzz, and reaped a return on their marketing investment up to six-fold. Find out what you can do to emulate their success.
Length: 60 min. |
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