Online PR Workshop: Reaching Out To Bloggers 08/26/10 from Market Motive

Want greater reach and increased conversions from your online PR? You need to partner with influential bloggers. Jamie O'Donnell and Greg Jarboe show you how Parents Magazine optimized one campaign, implementing a two-step process that linked search with social media, beating their conversion goals by fifty percent.

Length: 60 min.

You will learn:

The 2 step process to link search and social media
Why everything starts with keyword research
Which tools to use to research blogs and measure campaign coverage
How to pitch blog opinion leaders about covering your content
Why you need a customized pitch for each blogger
Why your pitch should include graphics
How to write the pitch letter

	SEO
	PPC
	Social Media
	Web Analytics
	Conversion
	Fundamentals
	Email Marketing
	Online PR