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Online PR Workshop: YouTube Video Optimization

An embarrassing video about you or your company has hit the web. How long will it take you to find out, and will you know what to do about it? Video sharing sites can spread bad news, as well as good, like wildfire. Greg Jarboe explains why YouTube videos go viral whether you want them to or not, what kinds of videos people are looking for, how they’re finding them, and how to use this knowledge to protect yourself from the bad video and promote the good.

Length: 58 min.

 

You will learn:

  • How users are using YouTube to find content
  • How to use embedding to increase your video views
  • Why optimizing for Google is not as important as optimizing for YouTube
  • How YouTube's search algorithm is different from Google's - and why that matters
  • How to find out what people are searching for on YouTube
  • How to use YouTube's keyword suggestion tool
  • Where to use your brand name in your optimization
  • How poor YouTube optimization contributed to Coakley's loss in the recent Massachusetts election

 
Questions? Contact Us!
Online PR
Learn to effectively manage your Online PR, and gain fast, relevant exposure for your business when you train with respected pioneers, authors and consultants led by Greg Jarboe and Jamie O'Donnell.