Greg Jarboe gives a high level overview of what a CEO should expect from online publicity including how to measure success, what is the potential return on investment, and how online publicity can generate real sales. If your company is doing online publicity you need to watch this video. In less than 20 minutes Greg will get you up to speed on the new age of public relations.

Length: 16 min.

You will learn:

• Why the success of online publicity should be measured by business outcomes
• What the upside is of online publicity
• What managers should understand about online publicity
• Who is responsible for various aspects of online publicity
• What PR metrics matter to a CEO