Greg Jarboe helps you rid yourself of the notion that linkbait is a form of black hat SEO. In this video, Greg reminds us that news hooks have always been a tactic used to generate interest in stories and shares some examples of how he has put these tactics to good use build interest and generate links.

Online Publicity Workshop: July 16, 2009

Length: 54 min.

You will learn:

• Why you need to get your PR people, webmasters, and SEOs working together
• What linkbait is and why it's not nearly as controversial as it sounds
• What linkbait tactics will always work for attracting links
  what you can learn from Harlequin romance
• Why you should offer bloggers a scoop
• Why bad publicity can be good for business

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