Greg and Jamie show you how to use Google Trends and Google Insights for Search to see what topics are hot and the moment and over the course of years. The data you can glean from these freely available tools are worth their weight in gold when it comes to targeting your content to create buzz and awareness around your products.

Online Publicity Workshop: January 21, 2009

Length: 42 min.

You will learn:

• New tools available in Google Trends
• How to determine the seasonality of your search terms
• What is happening to the length of search queries
• How to find keywords that are getting the most attention
• How the decline in traditional media is playing out online
• How to find popular videos on YouTube
• How to get your video to show in related videos on YouTube

MP3 Podcast Download

(Left Click to Stream, Right Click to Download)

• Listen to Part 1
• Listen to Part 2