Don't ask questions if you don't want to hear the answer. In essence, this is the attitude of the traditional public relations executive, stil in denial about the web's ability to track the outcomes from PR campaigns rather than merely outputs. Greg Jarboe sets the denialists straight and helps them move to a new paradigm in this online publicity workshop.

Online Publicity Workshop: May 13, 2009

Length: 47 min.

You will learn:

• The much needed answer to a rarely asked question in online pr
• The reasons for the PR industry's research-phobia
• Why PR practitioners may want to question their intuition
• Why you should be measuring PR outcomes, not outputs
• How new media is rewriting the traditional PR rules
• Galileo's great insight and how it applies to the new
  world of online publicity
• How to convince old school colleagues to the benefits of
  new school PR
• Why budget inertia prolongs the use of traditional PR
  tactics at the expense of more effective tactics

MP3 Podcast Download

(Left Click to Stream, Right Click to Download)

• Download Podcast