Who? What? When? Where? Why? How? These have been the basic questions of journalism forever, but with newsrooms becoming ghost towns they are in need of some modernization. Greg Jarboe & Jamie O'Donnell explain the paradigm shift that's taking place in journalism and how to stay up to date by optimizing your press releases for news search engines.

Online Publicity Workshop: March 10, 2009

Length: 49 min.

You will learn:

• Why it's not a bad thing to be competing with your own coverage
• The six steps of press release optimization
• The size of the audience on news search engines
• How to conduct keyword research prior to writing your press release
• How many keywords to optimize for in one press release
• Why you shouldn't be afraid to optimize for longer keywords
• Why adding meta tags to your press releases is useless
• The origins of AP style and why it is out of date
• The two different types of links that can go in press releases
• Why it may sometimes be better to avoid anchor text links in press releases
• Why you may want to put out your press release on multiples news wires
• Why your market determines what day of the week is best to publish your press release
• Why you should give bloggers advance notice before publishing your press release

MP3 Podcast Download

(Left Click to Stream, Right Click to Download)

• Listen to Part 1
• Listen to Part 2