Twitter may be the wild, wild west but Greg Jarboe and Byron Gordon have some tools that will help you become the new sheriff in town. Learn how to assign tweets to members of your team to respond to, track the results from your tweets,find people that are interested in your services, and more in this primer on Twitter tools.

Online Publicity Workshop: April 28th, 2009

Length: 51 min.

You will learn:

• Why Twitter is still the wild, wild west
• The growth prospects for Twitter
• The demographics of Twitter users
• Tools available to help you market you business on Twitter
• How to manage multiple Twitter accounts from one location
• How to track clicks to your links with URL shortening services
• How to search Twitter for keywords that are relevant to your business
• Why Twitter is valuable for reputation management
• Why you need to have a company policy regarding how Twitter can be used
• Why the difference between Twitter spam and Twitter gold is relevance
• Why you should put some thought into your Twitter icon
• Why retweets are so powerful

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