Optimizing Online PR For Search With Business Wire from Market Motive

When two of the top minds in online PR get together, it's a unique learning opportunity. Listen in on this recorded webinar with Market Motive's Greg Jarboe and Joseph Miller of Business Wire, and learn how to optimize everything from your headline to your multi-media, and what you can do beyond the press release to support it all.

Length: 70 min.

You will learn:

How many characters your headline should have
How many links in your body copy is too many - and why
Why succinct phrases and bullet points are a bad thing
Why including multi-media greatly increases your chances of coverage
How to optimize for both Google News and Yahoo! News
How Rutgers University used an optimized press release to increase awareness of its own PR courses
Why you should rewrite your press release for your own blog, and when you should post it

	SEO
	PPC
	Social Media
	Web Analytics
	Conversion
	Fundamentals
	Email Marketing
	Online PR