Greg and Jamie give some great advice on how to increase the success rate of your PR campaigns targeted at bloggers. With years of experience under their belts you'll learn the tips and tricks that get results and turn results into long term relationships that you can leverage in future campaigns. Make no mistake, success is entirely within your control so take good notes and you'll be able to take your next PR campaign to new heights with blogger outreach.

Online Publicity Conference Call: December 18, 2008

Length: 54 min.

You will learn:

• How to pick the most important blogs
• What to do before you approach a blogger
• Essential components of your pitch
• What you should NEVER do in a pitch to a blogger
• Two important things to do when you get covered
• Two examples from Greg and Jamie's agency experience
• Why your blog should be integrated with your website
• Why you should not underestimate the referral traffic from blogs
• The tools available to find influential blogs
• How to make the old sound new to bring in new prospects
• How update frequency plays into search engine optimization

MP3 Podcast Download

(Left Click to Stream, Right Click to Download)

• Listen to Part 1
• Listen to Part 2