It's a little known fact that online press can be measured, just like any other online activity. We'll provide some case studies of measurement that explain what you can measure outside your site, and how you can measure the resulting activity that comes to your site and how that impacts business outcomes.

Length: 16 min.

You will learn:

• How to measure PR outputs
• Why you should measure more than PR outputs
• How to tie your PR outputs to business outcomes (sales, brand awareness, leads, etc.)

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• SuperPages.com: Experience from the trenches