Choosing keywords for news is connected to regular SEO processes but with a few twists. A key aspect is understanding the intent of your customer and considering expanding your keywords outside your normal comfort zone. We’ll explain the methods that work, backed up with case studies, and cover important details such as the maximum headline length in different online news publishers.

Length: 19 min.

You will learn:

• How to pick your target keywords
• How to position your keywords in optimal locations
• How many keywords you should target for a given release
• What tools are available for choosing your keywords
• Why the AP style guide impedes good optimization
• How many characters should be in a headline

Related content:

• Press Release Optimization Part II: Adding Links and Submitting to Wire Services