Links are the secret ingredient of an optimized press release, and not for the reason you probably think. Once finalized the release must be submitted to the specialist services, which we’ll explain one by one. We end with some sage advice on leveraging your online release to build good old fashioned offline news coverage.

Length: 13 min.

You will learn:

• How to add links to your press releases
• Why the second link is as important as the first (maybe more so)
• What service to use to distribute your press release
• Why press releases are no replacement for good media relations
• Why you need to "think visually" when distributing press releases

Related content:

• Press Release Measurement