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6 Simple Ways to Create Buzz and Awareness: Conference Call |
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Years ago before the internet, before we had linkbait, we had hooks designed to compel journalists to cover your business. While linkbait gets the glory today, a good hook is still as effective as ever. Greg Jarboe and Jamie O'Donnell present six simple way to create buzz and awareness using hooks.
Online Publicity Conference Call: July 8, 2008
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In Part 1 you will learn:
- Why you should try and fit your new products into a popular trend to generate news coverage
- Why you shouldn't force it if you don't have something newsworthy
- Why mainstream press ignores deal hooks, but bloggers jump on them
- Why tools are a good way to generate buzz
- How to use widgets to spread the word about your business
- How to use humor to your advantage when seeking publicity
Length: 25 min.
In Part 2 you will learn:
- How to use a blog to generate leads for your business
- Why being a credible news source in your niche can help your business
- Why you may want to name your blog after yourself
- Why your blog should exist on the same domain as the website you are trying to promote
- How to use your blog to supplement a press release
- How frequently you should be sending out press releases
- Why you should start with YouTube if you are promoting videos online
- How YouTube compares to the top three search engines in total searches
Length: 31 min.
MP3 Podcast Download
(Left Click to Stream, Right Click to Download)
PDF Download
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Online Publicity
