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6 Simple Ways to Create Buzz and Awareness: Conference Call - 7/08/08

Years ago before the internet, before we had linkbait, we had hooks designed to compel journalists to cover your business. While linkbait gets the glory today, a good hook is still as effective as ever. Greg Jarboe and Jamie O'Donnell present six simple way to create buzz and awareness using hooks.

Online Publicity Conference Call: July 8, 2008

In Part 1 you will learn:

  • Why you should try and fit your new products into a popular trend to generate news coverage
  • Why you shouldn't force it if you don't have something newsworthy
  • Why mainstream press ignores deal hooks, but bloggers jump on them
  • Why tools are a good way to generate buzz
  • How to use widgets to spread the word about your business
  • How to use humor to your advantage when seeking publicity

Length: 25 min.

In Part 2 you will learn:

  • How to use a blog to generate leads for your business
  • Why being a credible news source in your niche can help your business
  • Why you may want to name your blog after yourself
  • Why your blog should exist on the same domain as the website you are trying to promote
  • How to use your blog to supplement a press release
  • How frequently you should be sending out press releases
  • Why you should start with YouTube if you are promoting videos online
  • How YouTube compares to the top three search engines in total searches

Length: 31 min.

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Online PR
Learn to effectively manage your Online PR, and gain fast, relevant exposure for your business when you train with respected pioneers, authors and consultants led by Greg Jarboe and Jamie O'Donnell.