A complete press release optimization campaign, broken down into stages with detailed lessons extracted from our own successes and failures. We’ll take you through the horrors of RSS feeds, landing pages and show how online PR can cut your PPC spend. Learn from those that have done it before.

Length: 14 min.

You will learn:

• Why it might make sense for you to use more than one press release distribution service
• How SuperPages.com used press release optimization to get a story picked up by over 600 media outlets
• How SuperPages.com increased searches for a keyword by over one million from one year to the next
• How SuperPages.com generated clicks worth over $4 million from one press release

Related content:

• Direct comparison of optimized and unoptimized releases