In Part 2 of Universal Search - Getting Found in All the Right Places, Greg Jarboe walks you through Google universal search results to explain how news stories are displayed and why you can't ignore universal search.

Length: 16 min.

You will learn:

• Why news results is the first place your want to be found
• How SEO PR impacts universal search
• Why there is a premium on traditional public relations
• Why you should be including visuals with your press releases
• Where you can go for help optimizing your press releases

Related content:

• Universal Search - Getting Found in All the Right Places
• Universal Search - Getting Found in All the Right Places: Blogs