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YouTube and Video Marketing |
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An embarrassing video about you or your company has hit the web. How long will it take you to find out, and will you know what to do about it? Video sharing sites can spread bad news, as well as good, like wildfire. Greg Jarboe explains why YouTube videos go viral whether you want them to or not, what kinds of videos people are looking for, how they’re finding them, and how to use this knowledge to protect yourself from the bad video and promote the good.
Length: 42 min.
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You will learn:
- That inaction is not an option
- How the classic model of communication hasn’t just changed, it’s reversed
- Why your video marketing may be in the unintended hands of your employees and customers
- The two-step communication model that launched YouTube to the top – and how to make it work for you
- The number one way users find videos and 3 ways to make sure they find yours
- Tools to help you search optimize your videos
- Why getting opinion leaders to embed your video is key -- even when they hate it
- Why your target audience size is a probably a three-digit number
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Online Publicity