Understanding the features of AdWords and adCenter is an essential step in mastering PPC advertising. In this video, Brad walks through the user interfaces of both Google AdWords and Microsoft adCenter, and he introduces you to the features used in PPC advertising, including account information, billing, campaigns, and ad groups. This walk through will help you correctly structure accounts so that your campaigns hit their targets while staying on budget.
Length: 30 min.
You will learn to:
Create a new email address to manage your PPC accounts
Set up access levels for other users of the PPC account
Distinguish which notification settings to use and why