Get a walkthrough of both AdWord's and adCenter's user interfaces. Brad introduces you to what you'll need to set up in your PPC accounts, including account information, billing, campaigns, and ad groups. Brad shows you how to correctly structure your accounts so that your campaigns are hitting their targets and your PPC budget is on track.

Length: 11 min.

You will learn:

• How to set up access levels for multiple AdWords users
• Which notification settings to use, and why
• Why account structure is so important
• How to set up AdWords billing