Without proper ad group organization, not only will altering your targeting be a hassle, but your targeting may be too broad or ineffective. Follow this organizational PPC lesson on how to strictly organize your keywords and Ad Groups. See how to adjust these techniques according to the size of your account. Use these tactics and organize your ad groups to restrict match types for optimal results.
Length: 37 min.
You will learn to:
Organize ad groups by brand and intent
Explain how large accounts connect landing pages differently than smaller accounts
Organize your keywords
Optimize your paid search by tightly theming your Ad Groups