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Ad Group Organization

In this module, Brad Geddes goes through an organizational PPC lesson on how to organize your keywords and Ad Groups. See how organization should differ based on the size of your account and a variety of strategies and tactics. Brad also goes through detailed step-by-step processes on how to organize your ad groups to restrict match types for optimal results.

Length: 34 min.

You will learn:

  • How to organize ad groups by brand and intent
  • How large accounts connect landing pages differently than smaller accounts
  • How to organize your keywords
  • Optimize your paid search by tightly theming your Ad Groups

 

 
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PPC
Surge ahead of your competitors when you master the essentials of PPC with expert and author Brad Geddes. You'll learn current practices in campaign management, PPC economics and customer psychology.