See how to use adCenter and analyze your paid search data with it. Brad shows you the capabilities of adCenter and how to work them, while comparing them to the capabilities of AdWords. Learn how to sort your data to get useful information and get a detailed layout of how to use params for your PPC needs.

Length: 18 min.

You will learn:

• How to maneuver through your data in adCenter
• The benefits of using local data
• The differences between AdWords and adCenter
• How to use Params in adCenter