Advanced Bidding Strategies - Mary Kingsley Huffman from Market Motive

In Bidding for Success Mary Kingsley Huffman of Ionic Media provided you with a basic understanding of how to set a maximum bid price that will make you money. In this video Mary builds upon Bidding for Success by introducing you to more advanced bidding strategies. You will learn how factoring in per-product pricing, average lifetime value of a customer, latency, and portfolio pricing gives you a better idea of the true value of each click. You'll also learn what questions you should be asking before you invest in bid management software.

Length: 13 min.

You will learn:

How to adjust bids based on per-product pricing
How customer lifetime value can increase your maximum bid
How to optimize your account for latent orders
How portfolio pricing affects your cost per action
Questions to ask when considering bid management software
Why bid management software is not a panacea
How to change maximum bids by time of day
Why individual keyword bids are irrelevant on content networks
How Quality Score affects your bidding strategy

	SEO
	PPC
	Social Media
	Web Analytics
	Conversion
	Fundamentals
	Email Marketing
	Online PR