|
Advanced Bidding Strategies - Mary Kingsley Huffman |
 |
|
In Bidding for Success Mary Kingsley Huffman of Ionic Media provided you with a basic understanding of how to set a maximum bid price that will make you money. In this video Mary builds upon Bidding for Success by introducing you to more advanced bidding strategies. You will learn how factoring in per-product pricing, average lifetime value of a customer, latency, and portfolio pricing gives you a better idea of the true value of each click. You'll also learn what questions you should be asking before you invest in bid management software.
Length: 13 min.
|
|
You will learn:
- How to adjust bids based on per-product pricing
- How customer lifetime value can increase your maximum bid
- How to optimize your account for latent orders
- How portfolio pricing affects your cost per action
- Questions to ask when considering bid management software
- Why bid management software is not a panacea
- How to change maximum bids by time of day
- Why individual keyword bids are irrelevant on content networks
- How Quality Score affects your bidding strategy
|
|
{mos_fb_discuss:2} |
PPC & Paid Search