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Auditing Your PPC Program Part 1: Costs and Sales - Alan Rimm-Kaufman
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In the first part of a three part series on auditing your pay-per-click programs, Alan explains how to audit your sales and cost data, why this process is necessary, what obstacles you will encounter, and how to overcome these obstacles.

Length: 15 min.

You will learn:

  • Why you should audit your PPC campaigns
  • How often you should audit your campaigns
  • What to do if you have cost discrepancies
  • Why your sales data is wrong and why you shouldn't worry about it
  • How to distinguish between significant and insignificant issues with your order audit

 

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