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Bidding for Success - Mary Kingsley Huffman

Are you engaged in ego bidding? Do you want to be the number one paid listing regardless of how much it is costing your company? Mary Kingsley Huffman shows you how to get over yourself by letting the numbers drive your decisions. In this introductory video on pay-per-click bidding Mary shows you how to factor in such things as product margins, conversion rates, average order value, and acquisition costs to arrive at a rational maximum bid price.

Length: 10 min.

You will learn:

  • Why you need to start the bidding process by setting your objective
  • How bidding influences your position in the search results
  • Why bidding is much more complex than it used to be
  • The different approaches to setting bids (and which one is correct)
  • What you need to know to bid intelligently
  • Why you need to balance effectiveness and efficiency
  • The formula for setting maximum bids

 

 
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