In the first video in her series for PPC beginners, Mary Kingsley Huffman details the steps to take to build out your PPC keyword list. If you want to have success in paid search you need a large list of high quality keywords that drive traffic from people who want what you offer. Mary shows you how to structure your account for maximum performance, how to generate a list of keywords, and how to add to that list with popular keyword generation tools. By the end of this video you'll have a strong foundation to build on for your paid search advertising.

Length: 17 min.