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Building PPC Keyword Lists

What's driving your campaign success? Keywords. David Szetela tells you why the right keyword lists drive all great PPC campaigns: they tell Google where to show the ads, and they compel your customers to click. Understanding what keywords will get your ad in front of motivated customers is the first magic step to campaign success.


Length: 12 min.

You will learn:

  • How to understand your target customers
  • How to define each customer persona
  • How to create a keyword list from the perspective of the targeted personas
  • How to create an essential core list
  • Effective keyword research tools and how to use them
  • Why you need to be researching your competitor
 

 

 
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