Effective PPC campaigns are often complex, and that complexity can be overwhelming if sound campaign organization techniques are not used. In this video, Brad outlines techniques for organizing even the most complex campaigns and what important aspects to focus on when using Google AdWords. Whether the campaign is organized by time, geography, budget, or ad type, never again become lost in the matrix of your ad groups and campaign settings. Use these organization skills to optimize the effectiveness of your campaigns.
Length: 30 min.
You will learn to:
Explain how monthly goals help in determining appropriate budgets
Identify when to use CPC bidding and when to use CPA bidding
Adjust campaigns by geographic areas with budget and ad type
Critique the simple and complex ways to bid for search on mobile devices
Summarize how good organization can make maintaining very complex campaigns a very manageable experience