Discover how location and language targeting can dramatically increase or decrease your CTRs by honing in on your most valued audiences. You'll also gain an understanding of how Google uses your location and language settings to reach or exclude audiences in a geography.

Length: 33 min.

You will learn:

• How to write ads for a local audience
• What to consider when geographically targeting
• How to target based on language
• How to reach the most people within a geography