If choosing the correct page to send paid search traffic to is essential to success, why do so many people get it wrong? We don't know, but we do know how to make it right. In this introductory video Mary Kingsley Huffman explains the significance of a good landing page and provides seven best practices for picking and creating pages that convert. Ultimately, best practices only get you so far, however. That is why Mary endorses creating a testing mentality that challenges assumptions about conversion and turns landing pages from an art to a science.

Length: 16 min.