Detect PPC click fraud in your campaigns and get a fair refund from the search engines. Learn the surprising by-product of PPC fraud detection that has saved our members 40% of monthly PPC spend.

Length: 27 min.

You will learn:

• The definition of click fraud
• The two forms of click fraud
• The seven methods for detecting click frauds (and which methods really work)
• The four step process for determining which ads are being clicked fraudulently
• Why human judgment is necessary before you jump to the conclusion that click fraud is occurring
• What to do when you really find click fraud
• How to get a refund for fraudulent click
• How to properly write a refund request email