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Market MotiveTraining arrow PPC & Paid Search
PPC Click Fraud Call Download from October 1
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Michael Stebbins and John Marshall adressed your PPC Click Fraud questions on Monday at 10AM October 1 2007.

You will learn:

  • Why click fraud is largely dependent on the keywords you are targeting
  • Why you should avoid Google’s content network if you are worried about click fraud
  • How to make your keywords much less susceptible to click fraud on the content network
  • Why click fraud is a larger problem on third-tier search engines
  • Where to start when building your list of PPC keywords
  • How to add scent to your PPC campaigns and why it matters
  • Why Google’s definition of click fraud is incomplete
Listen and/or Download Here - (Left click to stream, Right click to download)

 

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