Considering that only 5% of an internet user's time is spent on a search engine, and the remaining 95% is spent browsing content on sites, it's critical that your organization is advertising on the content network. See how to take full advantage of contextual advertising to dramatically increase your companies reach.

Length: 17 min.

You will learn:

• Which keywords to use in display network campaigns
• How display network advertising coincides with the buying cycle
• How your keywords should differ from search advertising campaigns
• To understand how theme matching is used