Whether you're just getting started with AdWords, or looking for a refresher on optimal settings, this is your video. David Szetela walks you through the set up of a ppc campaign, covering logical structure, setting parameters to guide budget, defining geographic locations, and more.

Length: 22 min.

You will learn:

• How AdWords accounts are organized
• Why you need separate campaigns for search and content campaigns
• How to save time with AdWords Editor
• When to focus your campaigns on mobile devices
• How to harness the power of ad extensions