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Designing Effective PPC Landing Pages

Why bother using PPC ads to get users to your site, if they're likely to bounce away within 8 seconds? Building a compelling landing page that delivers on the promise of your ad is critical to converting your visitors. David Szetela walks you through the process of designing effective pages that appeal to a visitor's goals, and keep them from becoming confused and distracted.


Length: 10 min.

You will learn:

  • Why a Sears store has many doors
  • Why you have 8 seconds to satisfy your visitor
  • Why your landing page should NOT have off-site links
  • How to make the Golden Triangle work for you
  • How to keep your Hero Shot informative and persuasive
  • How to elicit trust and security
  • The difference between B2B and B2C page layouts
  • How to design forms that users will want to fill out
  • How to implement the Spouse Test
 

 

 
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