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Driving High Quality Traffic from Content Networks - Mary Kingsley Huffman

Making money on the content network is notoriously difficult. The difficulty is compounded by the problem that most search marketers treat content advertising the same way they do search advertising. In this introductory video Mary Kingsley Huffman of Ionic Media explains why content and search are two very different things, how they differ, and how you can take advantage of these differences to create ads that convert in content.

Length: 14 min.

You will learn:

  • How content advertising is different from search advertising
  • The two types of paid listings in content networks
  • How user behavior differs on the content network
  • The advantages and disadvantages of content ads
  • Why you should create separate ad groups for search and content
  • Why you should have less keywords in content ad groups
  • Why content ads need to be more attention getting
  • Why your landing page should be more general for content traffic

 

 
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