Now that you know the different types of bidding strategies, it's time to figure out which strategy is going to give you the best return. Explore the more analytical side of bid management and look at your ROI, advanced ad scheduling, and how to calculate the value of a click.

Length: 20 min.

You will learn:

• How to calculate the value of a click
• How to account for your margins in paid search
• How to take advantage of ad scheduling
• The importance of figuring out when people buy from you