Understanding how to extract and manipulate data from paid-search programs will give you the valuable insight necessary to make smart PPC-related decisions. Brad walks you through the AdWords and Bing interfaces to show you the different ways in which you can filter your data and find relevant information. Take advantage of reporting tools to make more effective targeting decisions.
Length: 17 min.
You will learn to:
Apply AdWords filters to data
Differentiate between keyword, ad group, and campaign data