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Google AdWords Editor: Advanced Techniques

Google AdWords Editor can speed up your campaign management tasks dramatically, saving you time and money. David Szetela walks you through some of the more advanced techniques in this great desktop tool, showing you how to manage your keyword groups, ad campaigns and more. Get a firsthand look at the freedom GAE can provide!


Length: 10 min.

You will learn:

  • How to use Copy and Paste to quickly duplicate Ad Groups
  • How URL tagging can simplify tracking
  • How to isolate data to find just the metrics you're looking for
  • How to compare performance between ads and campaigns
  • How to manage your bids
  • How to split ad groups
 

 

 
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