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Google AdWords Editor

Looking for a more efficient way to manage your AdWords campaigns? This may be your answer. In this AdWords Editor primer, David Szetela gives you a guided tour of the ins and outs of using this powerful (and free!) desktop tool from Google. Navigate your account, make bulk changes, copy or move items between ad groups and campaigns, and share your proposed changes with other users, all from the untethered freedom of your desktop. Then upload your changes to Google to make them live.


Length: 20 min.

You will learn:

  • How to navigate, edit, and expand your campaigns
  • How to edit ad groups
  • How to create and edit negative keywords
  • How to break down your keywords into more tightly themed ad groups
  • How to upload and manage text and image ads
 

 

 
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