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Google AdWords Performance Reporting Part 1

Google AdWords gives you plenty of options for generating reports, so you can understand where your campaigns are succeeding and failing. David Szetela shows you how the reporting interface has been redesigned to include more graphs and data, reducing the need to manually generate time-consuming reports offline. You'll learn how to define your reports, automate them, and export them in a variety of file types, or have Google email them to you and your colleagues. Could it get any easier?


Length: 12 min.

You will learn:

  • How to segment your data
  • How to filter by subsegments of your campaign
  • How to customize your data columns
  • How to customize graph displays
  • How to compare data across a range of dates
  • How to export reports in a variety of file formats
  • How to export reports via email
  • How to navigate the reporting interface
  • Exporting data by time, date range, and subgroups
  • How to navigate the Advanced Settings interface
 

 

 
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